Elle Brand Project

Created a complete visual identity system for Elle, a fictional creative business inspired by a childhood dream. Developed over several weeks for a Visual Design course at SCAD, the project involved extensive research, concept development, and brand strategy. Using Adobe Illustrator and Photoshop, I designed a custom wordmark, logo variations, color palettes, graphic assets, brand values, and supporting marketing materials. The final brand guidelines document demonstrates a cohesive visual system that communicates the company's personality, mission, and creative vision.